Heineken Experience

Due to new regulations from the Dutch government to avoid further spreading of the Corona Virus, the Heineken Experience will be temporarily shut down until further notice. We will keep you informed on this website about new updates.

The Heineken Experience

Discover the world of Heineken beer at the Heineken Experience. Housed in a former factory of the brewer, the Heineken Experience will show you how the beer is made and tell you all about the history of this famous Dutch beer brand. The tour through the building is self-guided and interactive. The audio is available in several languages including English, French, Dutch, Russian and German.

Discover Dutch beer

A Heineken tour is of course not complete without tasting the golden liquid. You’ll get one beer half-way down the tour and at the end, you’ll get the chance to draft your own beer in the Heineken Museum bar. If you don’t drink alcohol there are also non-alcoholic drinks available. Furthermore, you’ll get fun information about the company’s history and the Heineken logo, you’ll see the gigantic copper tanks the beer is made in and much more! The complete tour lasts about one and a half hours on average.

Use the Holland Pass

Use a golden credit from the Holland Pass to get your Heineken Experience tickets. Go to any Tours & Tickets shop in Amsterdam to redeem your golden credit for a ticket. You’ll get a ticket with a timeslot which means that you don’t have to wait in line at the attraction. Please note that tickets are subject to availability. Don’t miss this exciting experience!


Visit one of the Tours & Tickets stores in Amsterdam


Present your Holland Pass and exchange the credit on your pass for a ticket or get a discount


Go to the museum or attraction of your choice


Heineken Experience

You can buy the small, medium or large (digital) Holland Pass to visit the Heineken experience. Make sure to exchange a credit for a ticket in one of our shops.

Reservation required:

You can only get your skip the line Heineken Experience tickets at one of the Tours & Tickets shops in Amsterdam.

Please note: Tickets will include skip the line, and they are subjected to availability

Opening hours:
Mon - Thu: 10.30 - 19.30 h.
Fri - Sun: 10.30 - 21.00 h.

July - August:
Daily: 10.30 - 21.00 h.

Special opening hours:
24th Dec and 31st Dec: 10.30 - 16.00 h.

Last admission:
2 hours before closing time

Stadhouderskade 78, Amsterdam

Regular price:
Adults: €21,00
Children (12-17): €14,50
Children (0-11): Free

Discount with Holland Pass:
20% discount directly at the ticket office. You will have to enter using the regular line, and not the "skip the line".

Important info:
Visitors under the age of 18 must be accompanied by an adult.
According to Dutch law and Heineken policy, alcoholic beverages won’t be served to visitors under the age of 18.



Pick the size that fits your needs. And remember: no matter what the size is, every Holland Pass is also a discount card.


Immediately after payment you’ll receive your pass. You can start planning your dream trip to the Netherlands right away.


Your Holland Pass is activated after its first use at one of the many attractions that you can visit with the Holland Pass. Your Holland Pass is valid for one month after activation.


Get the most out of your pass by using it (either as a credit or discount card) at our 100+ attractions.



From Heineken Experience, the Amsterdam Icebar to sightseeing with Hop on - Hop off buses and boats or a visit to the Rijksmuseum. With the golden credits on your Holland Pass you can access these attractions or museums for free.



The silver credits on your Holland Pass give you free entrance to more then 50 attractions and museums. Take an iconic Amsterdam Canal Cruise, visit BODY WORLDS or go to the famous Van Gogh museum (2 silver credits necessary).


What is the

Holland Pass?

The Holland Pass is more than an Amsterdam city pass or an Amsterdam travel pass. The Holland Pass is an Amsterdam pass deluxe: it grants you access to top attractions and museums in Amsterdam (Van Gogh Museum and Rijksmuseum) but also grants you access to the beautiful Keukenhof gardens.

Choose from 100+ top attractions and museums in Holland’s most interesting cities. From Amsterdam, Rotterdam, to The Hague, Giethoorn, Volendam, Haarlem, Utrecht.. and many more. Don’t miss out on the many beautiful places that Holland has to offer. And of course - we offer smart savings on ticket prices.

  • Holland coverage (incl. Keukenhof, Van Gogh Museum and Rijksmuseum)
  • Fast-track entrance to top attractions & museums with the card in and around Amsterdam
  • And even more discounts available on other attractions, up to 50%
  • Includes a free handy guidebook


Book your Holland Pass now

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