GOLD FREE ENTRY WITH 1 GOLDEN CREDIT
Due to new regulations from the Dutch government to avoid further spreading of the Corona Virus, the Heineken Experience will be temporarily shut down until further notice. We will keep you informed on this website about new updates.
Discover the world of Heineken beer at the Heineken Experience. Housed in a former factory of the brewer, the Heineken Experience will show you how the beer is made and tell you all about the history of this famous Dutch beer brand. The tour through the building is self-guided and interactive. The audio is available in several languages including English, French, Dutch, Russian and German.
A Heineken tour is of course not complete without tasting the golden liquid. You’ll get one beer half-way down the tour and at the end, you’ll get the chance to draft your own beer in the Heineken Museum bar. If you don’t drink alcohol there are also non-alcoholic drinks available. Furthermore, you’ll get fun information about the company’s history and the Heineken logo, you’ll see the gigantic copper tanks the beer is made in and much more! The complete tour lasts about one and a half hours on average.
Use a golden credit from the Holland Pass to get your Heineken Experience tickets. Go to any Tours & Tickets shop in Amsterdam to redeem your golden credit for a ticket. You’ll get a ticket with a timeslot which means that you don’t have to wait in line at the attraction. Please note that tickets are subject to availability. Don’t miss this exciting experience!
VisitVisit one of the Tours & Tickets stores in Amsterdam
ExchangePresent your Holland Pass and exchange the credit on your pass for a ticket or get a discount
GoGo to the museum or attraction of your choice
You can only get your skip the line Heineken Experience tickets at one of the Tours & Tickets shops in Amsterdam.
Please note: Tickets will include skip the line, and they are subjected to availability
Mon - Thu: 10.30 - 19.30 h.
Fri - Sun: 10.30 - 21.00 h.
July - August:
Daily: 10.30 - 21.00 h.
Special opening hours:
24th Dec and 31st Dec: 10.30 - 16.00 h.
2 hours before closing time
Stadhouderskade 78, Amsterdam
Children (12-17): €14,50
Children (0-11): Free
Discount with Holland Pass:
20% discount directly at the ticket office. You will have to enter using the regular line, and not the "skip the line".
Visitors under the age of 18 must be accompanied by an adult.
According to Dutch law and Heineken policy, alcoholic beverages won’t be served to visitors under the age of 18.
Pick the size that fits your needs. And remember: no matter what the size is, every Holland Pass is also a discount card.
Immediately after payment you’ll receive your pass. You can start planning your dream trip to the Netherlands right away.
Your Holland Pass is activated after its first use at one of the many attractions that you can visit with the Holland Pass. Your Holland Pass is valid for one month after activation.
Get the most out of your pass by using it (either as a credit or discount card) at our 100+ attractions.
ATTRACTIONS & MUSEUMS
From Heineken Experience, the Amsterdam Icebar to sightseeing with Hop on - Hop off buses and boats or a visit to the Rijksmuseum. With the golden credits on your Holland Pass you can access these attractions or museums for free.
ATTRACTIONS & MUSEUMS
The silver credits on your Holland Pass give you free entrance to more then 50 attractions and museums. Take an iconic Amsterdam Canal Cruise, visit BODY WORLDS or go to the famous Van Gogh museum (2 silver credits necessary).
The Holland Pass is more than an Amsterdam city pass or an Amsterdam travel pass. The Holland Pass is an Amsterdam pass deluxe: it grants you access to top attractions and museums in Amsterdam (Van Gogh Museum and Rijksmuseum) but also grants you access to the beautiful Keukenhof gardens.
Choose from 100+ top attractions and museums in Holland’s most interesting cities. From Amsterdam, Rotterdam, to The Hague, Giethoorn, Volendam, Haarlem, Utrecht.. and many more. Don’t miss out on the many beautiful places that Holland has to offer. And of course - we offer smart savings on ticket prices.