GOLD FREE ENTRY WITH 1 GOLDEN CREDIT
Discover the world of Heineken beer at the Heineken Experience. Housed in a former factory of the brewer, the Heineken Experience will show you how the beer is made and tell you all about the history of this famous Dutch beer brand. The tour through the building is self-guided and interactive. The audio is available in several languages including English, French, Dutch, Russian and German.
A Heineken tour is of course not complete without tasting the golden liquid. You’ll get one beer half-way down the tour and at the end, you’ll get the chance to draft your own beer in the Heineken Museum bar. If you don’t drink alcohol there are also non-alcoholic drinks available. Furthermore, you’ll get fun information about the company’s history and the Heineken logo, you’ll see the gigantic copper tanks the beer is made in and much more! The complete tour lasts about one and a half hours on average.
Use a golden credit from the Holland Pass to get your Heineken Experience tickets. Go to any Tours & Tickets shop in Amsterdam to redeem your golden credit for a ticket. You’ll get a ticket with a timeslot which means that you don’t have to wait in line at the attraction. Please note that tickets are subject to availability. Don’t miss this exciting experience!
VisitVisit one of the Tours & Tickets stores in Amsterdam
ExchangePresent your Holland Pass and exchange the credit on your pass for a ticket or get a discount
GoGo to the museum or attraction of your choice
Mon - Thu: 10.30 - 19.30 h.
Fri - Sun: 10.30 - 21.00 h.
July - August:
Daily: 10.30 - 21.00 h.
Special opening hours:
24th Dec and 31st Dec: 10.30 - 16.00 h.
2 hours before closing time
Visitors under the age of 18 must be accompanied by an adult.
According to Dutch law and Heineken policy, alcoholic beverages won’t be served to visitors under the age of 18.
Stadhouderskade 78, Amsterdam
Discount with Holland Pass
Have a look and see what attractions and museums you would like to visit while in Holland and select a Small, Medium or Large pass.
Purchase your Small, Medium or Large Holland Pass. You will receive an email confirmation with a barcode.
Simply pick up your pass at one of our convenient pick-up points with the barcode on your smartphone.
Exchange your credits for entrance tickets to museums, attractions and use the Holland Pass as a discount card!
Get your tickets to museums & attractions with a gold or silver credit. On our Museums & Attractions page you can check if a ticket is gold or silver.
Holland Pass Large (the most popular choice) for example will grant you access to 3 Golden and 3 Silver attractions.
There's a Holland Pass for everyone! And did you know every Holland Pass serves as a discount card too for over 100 venues, restaurants and bars?
Holland Pass Medium for example will grant you free access to 2 Golden and 2 Silver attractions.
Choose from 100+ top attractions and museums in Holland’s most interesting cities. From Amsterdam, Rotterdam, to The Hague, Giethoorn, Volendam, Haarlem, Utrecht.. and many more. Don’t miss out on the many beautiful places that Holland has to offer. And of course - we offer smart savings on ticket prices.