Heineken Experience

Visit the Heineken Experience with a golden credit!

Most people buy

Large € 72


The Heineken Experience

Discover the world of Heineken beer at the Heineken Experience. Housed in a former factory of the brewer, the Heineken Experience will show you how the beer is made and tell you all about the history of this famous Dutch beer brand. The tour through the building is self-guided and interactive. The audio is available in several languages including English, French, Dutch, Russian and German.

Discover Dutch beer

A Heineken tour is of course not complete without tasting the golden liquid. You’ll get one beer half-way down the tour and at the end, you’ll get the chance to draft your own beer in the Heineken Museum bar. If you don’t drink alcohol there are also non-alcoholic drinks available. Furthermore, you’ll get fun information about the company’s history and the Heineken logo, you’ll see the gigantic copper tanks the beer is made in and much more! The complete tour lasts about one and a half hours on average.

Use the Holland Pass

Use a golden credit from the Holland Pass to get your Heineken Experience tickets. Go to any Tours & Tickets shop in Amsterdam to redeem your golden credit for a ticket. You’ll get a ticket with a timeslot which means that you don’t have to wait in line at the attraction. Please note that tickets are subject to availability. Don’t miss this exciting experience!

Heineken Experience

Opening hours:
Mon - Thu: 10.30 - 19.30 h.
Fri - Sun: 10.30 - 21.00 h.
July - August:
Daily: 10.30 - 21.00 h.

Special opening hours:
24th Dec and 31st Dec: 10.30 - 16.00 h.

Last admission:
2 hours before closing time

Child age:
Visitors under the age of 18 must be accompanied by an adult.
According to Dutch law and Heineken policy, alcoholic beverages won’t be served to visitors under the age of 18.

Stadhouderskade 78, Amsterdam

Discount with Holland Pass

Regular price
Adults: €21,00
Children: €14,50




Have a look and see what attractions and museums you would like to visit while in Holland and select Small, Medium or Large


Purchase your Holland Pass. You will receive an email confirmation.


Simply pick up your pass at one of our convenient pick-up points with the barcode on your smartphone.


Exchange your credits for entrance tickets to museums, attractions and use the Holland Pass as a discount card!


Get your tickets to museums & attractions with a gold or silver credit. On our Museums & Attractions page you can check if a ticket is gold or silver.

Holland Pass Large (the most popular choice) for example will grant you access to 3 Golden and 3 Silver attractions.


There's a Holland Pass for everyone! And did you know every Holland Pass serves as a discount card too for over 100 venues, restaurants and bars?

Holland Pass Medium for example will grant you free access to 2 Golden and 2 Silver attractions.


What is the

Holland Pass?

Choose from 100+ top attractions and museums in Holland’s most interesting cities. From Amsterdam, Rotterdam, to The Hague, Giethoorn, Volendam, Haarlem, Utrecht.. and many more. Don’t miss out on the many beautiful places that Holland has to offer. And of course - we offer smart savings on ticket prices.

  • Holland coverage (incl. Van Gogh museum)
  • Fast-track entrance
  • Discounts up to 50%
  • Including a free handy guidebook