Heineken Experience

The Heineken Experience

Discover the world of Heineken beer at the Heineken Experience. Housed in a former factory of the brewer, the Heineken Experience will show you how the beer is made and tell you all about the history of this famous Dutch beer brand. The tour through the building is self-guided and interactive. The audio is available in several languages including English, French, Dutch, Russian and German.

Discover Dutch beer

A Heineken tour is of course not complete without tasting the golden liquid. You’ll get one beer half-way down the tour and at the end, you’ll get the chance to draft your own beer in the Heineken Museum bar. If you don’t drink alcohol there are also non-alcoholic drinks available. Furthermore, you’ll get fun information about the company’s history and the Heineken logo, you’ll see the gigantic copper tanks the beer is made in and much more! The complete tour lasts about one and a half hours on average.

Use the Holland Pass

Use a golden credit from the Holland Pass to get your Heineken Experience tickets. Go to any Tours & Tickets shop in Amsterdam to redeem your golden credit for a ticket. You’ll get a ticket with a timeslot which means that you don’t have to wait in line at the attraction. Please note that tickets are subject to availability. Don’t miss this exciting experience!


Visit one of the Tours & Tickets stores in Amsterdam


Present your Holland Pass and exchange the credit on your pass for a ticket or get a discount


Go to the museum or attraction of your choice


Heineken Experience

Can I scan my pass here?
Reservation required:

You can only get your skip the line Heineken Experience tickets at one of the Tours & Tickets shops in Amsterdam.

Please note: Tickets will include skip the line, and they are subjected to availability

Opening hours:
Mon - Thu: 10.30 - 19.30 h.
Fri - Sun: 10.30 - 21.00 h.

July - August:
Daily: 10.30 - 21.00 h.

Special opening hours:
24th Dec and 31st Dec: 10.30 - 16.00 h.

Last admission:
2 hours before closing time

Stadhouderskade 78, Amsterdam

Regular price:
Adults: €21,00
Children (12-17): €14,50
Children (0-11): Free

Discount with Holland Pass:
20% discount directly at the ticket office. You will have to enter using the regular line, and not the "skip the line".

Important info:
Visitors under the age of 18 must be accompanied by an adult.
According to Dutch law and Heineken policy, alcoholic beverages won’t be served to visitors under the age of 18.



Have a look and see what attractions and museums you would like to visit while in Holland and select a Small, Medium or Large pass.


Purchase your Small, Medium or Large Holland Pass. You will receive an email confirmation with a barcode.


Simply download your digital Holland Pass on your mobile device or pick-up your Holland Pass Card at a pick-up location in Amsterdam.


Exchange your credits for entrance tickets to museums, attractions and use the Holland Pass as a discount card!



From Heineken Experience, the Amsterdam Icebar to sightseeing with Hop on - Hop off buses and boats or a visit to the Rijksmuseum. With the golden credits on your Holland Pass you can access these attractions or museums for free.



The silver credits on your Holland Pass give you free entrance to more then 50 attractions and museums. Take an iconic Amsterdam Canal Cruise, visit BODY WORLDS or go to the famous Van Gogh museum (2 silver credits necessary).


What is the

Holland Pass?

Choose from 100+ top attractions and museums in Holland’s most interesting cities. From Amsterdam, Rotterdam, to The Hague, Giethoorn, Volendam, Haarlem, Utrecht.. and many more. Don’t miss out on the many beautiful places that Holland has to offer. And of course - we offer smart savings on ticket prices.

  • Holland coverage (incl. Van Gogh Museum and Rijksmuseum)
  • Fast-track entrance
  • Discounts up to 50%
  • Includes a FREE handy guidebook


Book your Holland Pass now